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The group that pushed Minnesota lawmakers to legalize gay marriage disclosed Wednesday it invested more than $2 million in the successful lobbying effort.

Minnesotans United for All Families leader Richard Carlbom provided the figure to the Associated Press ahead of a mid-June deadline to report lobbying during the just-completed legislative session. About $400,000 to $500,000 was spent on TV ads, he said.

Minnesotans United likely will rank at or near the top of 2013 legislative lobbying, if historical spending is any guide. The Minnesota Chamber of Commerce and Xcel Energy are the only entities to recently surpass the $2 million mark in a single year, and some of that includes lobbying state utilities regulators.

The Minnesotans United money fueled a personal lobbying effort, phone banks and television commercials. The group used 14 lobbyists.

In contrast, the main opposition group, Minnesotans for Marriage, had three registered lobbyists.

Gay marriage advocates went from narrowly defeating a constitutional amendment to ban same-sex marriage last fall to winning the new law in mid-May.

“In order to be successful in the legislative effort, we couldn’t let it feel like there was any letup at all,” Carlbom said of the heavy spending.

The turnabout was sudden, but not entirely surprising given the Democratic takeover of both legislative chambers.

With majorities sympathetic to their cause, supporters of gay marriage saw the legislation pass

Gov. Mark Dayton signed the bill in front of a crowd of thousands. Minnesota was the first Midwestern state to enact gay marriage through legislative vote and the 12th state overall to allow it. Couples can begin to wed on Aug. 1.

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Gay marriage: Minnesotans United spent $2 million on lobbying